B2B & ABM
Integrated B2B Marketing
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B2B & ABM Services
Enhance your B2B marketing with a tailored, data-driven approach that seamlessly integrates across global markets, optimizes media efficiency, and personalizes customer experiences to drive performance and conversion.
Multi-Channel Media Planning
We emphasize the importance of bridging leading indicators, such as click-through and conversion rates from media channels, with the crucial lagging indicators that truly determine business success. This intricate process requires analyzing data across multiple sales cycles to forge a robust model that accurately ties these metrics together. This step, often neglected, is vital for a genuine understanding of return on advertising spend (ROAS) by channel and its impact on revenue creation. By challenging the conventional B2B notion that a single lead source translates directly to account conversion, we acknowledge the broader influence of the buying committee. Our detailed historical analysis unveils the true roles of various channels in influencing the buying committee’s actions, allowing us to craft campaign strategies that not only resonate with the customer journey but also drive substantial contributions to the overarching business objectives.
Global Paid Media Activation & Optimization
We prioritize efficiency and adaptability, carefully selecting media channels that serve multiple markets while considering unique local preferences. This strategy balances the need for broad reach and buying power with the importance of market-specific nuances, ensuring campaigns are both manageable and tailored. We judiciously incorporate niche publishers when beneficial, balancing our approach with budget considerations and effectiveness across different regions. This streamlined strategy allows us to optimize resource allocation and maximize engagement, ensuring our global campaigns achieve their global campaign objectives efficiently.
Market-Specific Design & Activation
Tailoring communications to align with the unique behaviors and preferences of each market includes understanding the industry tools and resources customers rely on, their timing, and their impact on buying journeys. We adjust strategies to meet cultural nuances, such as avoiding direct comparisons in cultures where these are frowned upon and leveraging social platforms differently across regions, recognizing their varied importance in B2B networking. Our nuanced approach ensures communications are culturally–appropriate and strategically–positioned for maximum engagement and competitiveness.
Performance Management
Rigorous critical thinking and a deep focus on detail sets our approach apart. We insist on accessing complete client data to align with business objectives, avoiding the pitfalls of optimizing for superficial metrics. Our culture encourages experimentation, allowing our team to explore innovative solutions confidently. We frequently optimize campaigns, prioritizing effectiveness over volume. This approach, supported by a solid measurement framework, ensures our actions are data-driven and closely aligned with achieving tangible client success, distinguishing our methods from those focused solely on operational efficiency.
Conversion Rate Optimization (CRO)
Our approach to conversion rate optimization (CRO) goes beyond the typical confines of B2B and ABM-focused agencies. Unlike agencies that specialize in singular aspects of B2B marketing such as media buying, creative development, or platform-specific strategies, we boast dedicated teams of CRO specialists and UX strategists. These teams are not merely add-ons; they are integral to our core offering. Equipped with training in statistics and specialized methodologies, our approaches are tailored for optimizing conversions on B2B websites, which often face the challenge of lower traffic volumes compared to their B2C counterparts. This holistic and specialized focus enables us to deliver superior CRO outcomes by leveraging deep expertise and advanced strategies tailored to the unique challenges and opportunities within the B2B sector.
Personalization
Personalization is deeply integrated into our services, distinguishing our methodology from standard practices. Beyond relying on the built-in capabilities of platforms like 6sense, we have an established and comprehensive CDP Center of Excellence within our agency. This resource empowers us to explore and implement advanced B2B CDP use cases that push the boundaries of typical personalization efforts. Our team leverages sophisticated data management and segmentation strategies to deliver unparalleled personalized experiences.