Insights

Research is at the foundation of our work. We are always looking to dig deeper and uncover new insights. Here you’ll find our knowledge base, built by our team members and the “light bulb” research moments that drive our client breakthroughs.

Trending Insights

Aligning
Organizations
for ABX
&
CX Superiority
Empowering
 CDP
Use
Cases:
 Identifying
the
Journeys
that
Matter
ZPD-6:
A
Strategic
Framework
to
Facilitate
 Zero-Party
Data
Collection
Our
Comprehensive
 CDP/CX
Use-Case Framework
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AI Banner

Marketing Automation

AI Redefines Predictive Marketing Automation as Consumer Behavior Shifts

December 11, 2024

CRE Framework Banner

Brand Strategy

Avoid Short-Term Success of Viral Content by Implementing the CRE Framework

December 4, 2024

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Strategy & Branding

Conquer Programmatic Challenges with Tools that Drive Success

November 20, 2024

Generative Design Banner

Brand Strategy

Predictive Personalization Isn’t Just Strategy, It’s Brand Survival

November 13, 2024

Modern Data Banner

Data & Analytics

Data Quality Demands SQL and Python for Automated Accuracy

November 6, 2024

Micro Moments Banner

UX & Development

Turn Key Moments Into Loyal Customers with the MICRO UX Framework

October 30, 2024

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Content Marketing

Unlock the Hidden Dangers of Using AI in Project Management

October 23, 2024

B2B Voice banner

B2B

Dominate B2B Marketing with Voice-Activated Campaigns

October 9, 2024

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Customer Data Platforms

Reshape Customer Engagement by Integrating CDPs with Emerging Technologies

September 25, 2024

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