Reporting & Analytics
We use data and dashboarding to provide you the most up-to-date information on your campaign’s performance, with the ability to make optimizations to address business goals.
Every marketing campaign comes with a set of metrics that are utilized to determine how successful each campaign and marketing asset is currently reporting at. For every campaign and asset we can provide reporting in a holistic view that breaks down metrics such as delivery rate, open rate, click rate, unsubscribe rate, conversion rates, number of form submissions, page views, and gated content downloads. We also provide and execute recommendations on how to improve presented metrics for future campaigns.
Our internal data scientist team utilizes data visualization tools that provide scientific insight into how programs are performing at detailed levels. The tools we use provide real-time insight into YOY, MOM, or DOD comparisons that can be quickly filtered in a variety of different ways to get the information you need when you need it. This helps make strategy decisions that are not only accurate but extremely quick.
We understand every customer journey can be about as unique as a thumbprint so reporting on what programs on converting and when can be a tough challenge to face. Using integrated attribution technology, we can report on what programs help convert customers to closed won opportunities as well as looking at the average number of touchpoints it takes to complete a conversion. This helps us refine our marketing automation strategy by implementing our findings in terms of the number of content pieces and the type of content pieces needed to convert.
We understand marketing automation is never a set it and forget it model. We constantly strive to find improvements in every aspect of strategy, design, content, and implementation. We do this by reviewing our metrics and dashboards on a regular cadence to locate improvement opportunities. Once improvement opportunities are identified we establish an action plan to optimize any marketing automation asset to maximize cost, efficiency, and production. All optimization plans are then reviewed to determine if they did indeed improve overall metrics and conversions.