Case Study Category: Market Research

Web Experience Prototyping Drives Discovery Of ‘Unknown Unknowns’
Our UX team applied a suite of proprietary role playing and interaction techniques, that we refer to as Web Experience Prototyping, as part of their…
Predicting Home Buyer Activity Based On Digital Media Actions—A Regression Analysis
Our media buying and analytics team was able to demonstrate a strong and statistically significant connection between our Zillow and Trulia display banner advertising and…
Improving Usability Of A Mobile Calendar Feed
We conducted user testing on various parts of the new website that we were building for the client. We found usability issues with 14.3% of…
Beyond Creative — Media Testing Proves Campaign Impact On Attitude Formation
We tested the impact of two versions of a TV spot for Goodwill to assess the difference in impact on people’s intentions to donate items.…
User Preference Testing Drives Predictable 25% Improvement In Lead Gen
We implemented a multi-milestone testing strategy to validate the expected superiority of a new web design for Chas Roberts. Post launch, the actual lead gen…