It’s not just what you say, but how you say it. We specialize in delivering the right copy for the right format, with brand voice, tone, and strategy guiding our efforts.
Brand Voice Development
Zion & Zion specializes in helping brands create an effective and appropriate brand voice. The right brand voice connects to consumers more efficiently and effectively while maintaining brand consistency and relatability. It is often the quickest way to establish a brand personality. We use a unique and strategic process to help brands discover their voice or sharpen their existing one. Through tone and language, we are able to establish an ownable voice for each and every one of our client brands.
At Zion & Zion, our writing must be versatile and nimble to keep up with the everchanging and ever-expanding number of formats in which ad copy is used. Writing for what works in digital radio is not going to work in a social post or website content. We develop impactful copy for all of our clients’ needs, including print, outdoor, digital, taglines, branded content, video, radio, and more. As with every creative discipline at Zion & Zion, we pay extra attention to focusing on the consumer and the the strategic purpose of our writing.
Script Writing & Storyboarding
We excel at building scripts that urge audiences to pay attention. Our expertise includes script writing for traditional lengths, such as :15, :30, and :60, and other-format writing essential for digital and social media content. At the forefront of the script writing and storyboarding process is strategy and understanding the intended purpose of the communication. We make sure the voice and tone are brand-appropriate, but most importantly, we make sure the takeaway is clear and memorable and how the benefits relate to the consumer. For shorter formats, being concise and clear take priority. All these considerations take a combination of discipline, skill, and imagination to create successful and impactful scripts and supporting visuals.