In the fractions of a second before a customer reads your messaging, your visual brand has already resulted in attitude formation. So, let's make sure we get your visual brand just right, because customers won't give you a second chance.
We understand the process of developing an ownable brand. The proper visual language projects the persona of the client and evokes the right emotion, encouraging a connection with the customer. Zion & Zion has developed a research-based process to identify and create a unique brand look and feel for our clients. This includes developing a brand-appropriate set of visual marketing communication rules specific to the client. These rules not only guide us on all future design, but also assist the client in taking control of their internal communications as well.
Zion & Zion has processes designed to create a unique set of guidelines for the colors, photography and graphic elements, logo specs, fonts and messaging that are essential for a brand to have maximum impact. These guidelines are the glue that holds your brand’s identity together. A proper set of brand standards can prevent problems and ensure that both employees and vendors produce work that is brand-consistent. We’ll provide a complete and easy-to-reference guide for important rules on key messaging, positioning, logo usage, graphic and image standards, color palette, and more.
Our team will determine how our client’s business and visual design complement each other. Determining a design strategy considers business objectives and marketing goals and how they influence aesthetics. We determine what form these insights will take in visual design before implementing them into a brand design system. Evaluation then follows to make sure we have dialed-in to the correct design strategy. Our design strategy approach addresses key areas to ensure success.