Case Study Category: Media

Securing $40K/MO In Free Advertising From Google
The client was managing their own $10K per month Google Ad Grant. However, not for any lack of trying, the client was only able to…
A 360° Paid Search Marketing Effort
Our digital marketing team conducted an in-depth analysis of all steps in the path from paid search click, to call, to appointment booking, to revenue,…
Predicting Home Buyer Activity Based On Digital Media Actions—A Regression Analysis
Our media buying and analytics team was able to demonstrate a strong and statistically significant connection between our Zillow and Trulia display banner advertising and…
Goodwill Halloween Campaign Drives 34% Revenue Increase
As agency of record, we developed an integrated Halloween Campaign for Goodwill that incorporated outdoor, digital, in-store signage, email, and TV. Year-over-year Halloween sales increased…
Layering Branding On Top Of Lead Gen Dramatically Improves Results
Adding a branding campaign to our existing direct response marketing campaigns increased monthly sales 51.3% during the lowest performing month of the branding campaign and…
Measuring Brand Awareness From Tv
We developed a 30 second TV spot for the client, focused on brand awareness. Our strategy and analytics team was able to demonstrate that brand…
Campaign Drives Record Breaking Organ Donor Registrations
Our development of the ‘Leave a Legacy’ campaign, including TV commercial development and screen-agnostic media placement resulted in a 37.92% increase in organ donor registrations.
Rapid Deployment Campaign Boosts Donations 24% In 3+ Weeks
We developed a rapidly deployable, high impact campaign to drive donations to feed the client’s business cycle: Donations drive inventory; the inventory drives shopping revenue;…
Beyond Creative — Media Testing Proves Campaign Impact On Attitude Formation
We tested the impact of two versions of a TV spot for Goodwill to assess the difference in impact on people’s intentions to donate items.…
Value Exchange Digital Ads Show 22.5x ROI
Our media team achieved a 22.5x ROI through the use of the emerging digital media strategy of promoting Value Exchange ads.