Case Study Category: Media

Value Exchange Digital Ads Show 22.5x ROI

Case Study - February 14th, 2018

Our media team achieved a 22.5x ROI through the use of the emerging digital media strategy of promoting Value Exchange ads.
Beyond Creative—Media Testing Proves Campaign Impact on Attitude Formation

Case Study - October 10th, 2017

We tested the impact of two versions of a TV spot for Goodwill to assess the difference in impact on people’s intentions to donate items.…
Rapid Deployment Campaign Boosts Donations 24% in 3+ Weeks

Case Study - May 26th, 2017

We developed a rapidly deployable, high impact campaign to drive donations to feed the client’s business cycle: Donations drive inventory; the inventory drives shopping revenue;…
Campaign Drives Record Breaking Organ Donor Registrations

Case Study - May 25th, 2017

Our development of the ‘Leave a Legacy’ campaign, including TV commercial development and screen-agnostic media placement resulted in a 37.92% increase in organ donor registrations.
Securing $40k/mo in Free Advertising from Google

Case Study - May 24th, 2017

The client was managing their own $10K per month Google Ad Grant. However, not for any lack of trying, the client was only able to…
A 360° Paid Search Marketing Effort

Case Study - May 24th, 2017

Our digital marketing team conducted an in-depth analysis of all steps in the path from paid search click, to call, to appointment booking, to revenue,…
Predicting Home Buyer Activity Based on Digital Media Actions—A Regression Analysis

Case Study - May 24th, 2017

Our media buying and analytics team was able to demonstrate a strong and statistically significant connection between our Zillow and Trulia display banner advertising and…
Goodwill Halloween Campaign Drives 34% Revenue Increase

Case Study - May 24th, 2017

As agency of record, we developed an integrated Halloween Campaign for Goodwill that incorporated outdoor, digital, in-store signage, email, and TV. Year-over-year Halloween sales increased…